Join us to explore the intersection of physical and digital in the entertainment, technology, and fashion industries.  We'll go deep into the Puma's latest campaign with Roc Nation and Legitimate, bridging physical products and unique digital experiences to reach new audiences, deepen community and drive revenue. The panel will unpack Web3’s impact on consumer experiences, branding, and innovation, examining future trends, dispelling the common crypto critiques and spotlighting ways to avoid pitfalls of surface-level tactics.